Downtown Alliance
2022 Gift Guide
Collaborators
Elizabeth Lutz — Project Lead & Copywriter
Kristin Heise — Project Manager
Destany Batista — Project Coordinator
Lanna Apisukh — Photography
Katelyn Mooney — Photo Stylist
Blonde Agency — Studio
Overview
The goal of the campaign was to generate business during the holiday season to local businesses located in the Lower Manhattan district. Select items were handpicked to showcase unique shopping opportunities specific to Lower Manhattan.
Led art direction and designed all campaign assets from concept to final execution.
The goal of the campaign was to generate business during the holiday season to local businesses located in the Lower Manhattan district. Select items were handpicked to showcase unique shopping opportunities specific to Lower Manhattan.
Led art direction and designed all campaign assets from concept to final execution.
