Zeta Global Rebrand Assets
Collaborators
Thinh Tran — Creative Director
Overview
Collateral design and iconography for Zeta Global’s internal rebrand.
New visual identity shifted focus from data insights and numbers to people-focused storytelling with tangible results. The flexible color palette and lifestyle photography positions Zeta as a people-first, modern Adtech company.
Working with the Creative Director, my role was to interpret the brand guidelines and adapt existing and new marketing materials to fully showcase Zeta’s visual language.
Collateral design and iconography for Zeta Global’s internal rebrand.
New visual identity shifted focus from data insights and numbers to people-focused storytelling with tangible results. The flexible color palette and lifestyle photography positions Zeta as a people-first, modern Adtech company.
Working with the Creative Director, my role was to interpret the brand guidelines and adapt existing and new marketing materials to fully showcase Zeta’s visual language.
